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3 Reasons Why Digital Native Brands are Moving Offline
As many traditional retailers continue to struggle with their legacy brick n’ mortar stores, digital native brands see offline retail as a big o...
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Dressbarn Leaves Market Opportunities for Others
Ascena Group, Inc (USA), which includes Dressbarn amongst its brand portfolio, has announced it will close the entire 605-store chain. Asc...
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A Brand That's Built to Outlast Its Celebrity Status
Many brands are touted as the next big thing. Canada Goose is one brand that’s literally built to outlast its current celebrity status.&n...
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China’s Legacy Purchasing Meeting Model Starts to Change
Competition is forcing even the most stalwart companies to seek more agile inventory management.China’s legacy retail purchasing model has come ...
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How La Chapelle Wins by Giving the Customer What She Wants
La Chapelle has built a fast growing billion-dollar retail company by following their customers’ tastes, rather than fashion trends. As the...
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How Hstyle is Dividing and Conquering China's Retail Market
How HStyle’s conglomeration of micro ‘brand-teams’ has helped it stay on top in China’s wildly competitive online market. ...
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How 361 Became Master of the Game
In 2016, 361 Degree’s total income increased 12.6 percent year on year to RMB 5.02 billion (US$0.74 billion), making it China’s fourth largest sport...
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How Targeting Let Broadcast Standout in the Crowd
With over 20,000 women’s apparel brands, winning consumer loyalty takes a finely tuned strategy As Chinese consumers continue to trade up, ...
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Souyute: The Unique Advantage of Starting Small
How Fashion Frontier built a massively successful brand portfolio by focusing only on lower tier cities Souyute is a very rare case among success...
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Exception: Dressing China’s Avante-Garde Women
Exception is indeed an exception to typical Chinese brands.As one of the earliest Chinese designer brands, Exception never tried to court the mainstre...
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