All eyes are now on the main collection of the Giambattista Valli x H&M collaboration after the successful launch of the limited edition pre-drop in May.

 

The Giambattista Valli x H&M campaign images star Kendall Jenner, Chiara Ferragni, Cameron Monaghan, H.E.R, Luka Isaac and Clara 3000. The Valli girls and boys were shot in a variety of decadent settings in Giambattista Valli’s hometown of Rome by the iconic duo Mert and Marcus. The campaign images, capturing the beauty and style of the collection, are styled by Melanie Ward.

 

“It’s all so beautiful. The level of detail is incredible, which is very Giambattista Valli, but there’s also this wonderful high-low mix of pieces that includes embellished sweatshirts and really fun jewellery. And it’s going to be so amazing to see all these people around the world wearing the Giambattista Valli x H&M collection. I love the idea that the Valli universe is expanding and joining forces with H&M.” Kendall Jenner spoke about her thoughts on the Giambattista Valli x H&M collection.

 

The Giambattista Valli x H&M collection launches worldwide in selected stores and on hm.com on 7 November 2019.