Retail News

Forum Brings a New Tech-enabled Fashion and Retail Concept

Forum Brings a New Tech-enabled Fashion and Retail Concept

Forum, a retail concept from b8ta, is a community-driven fashion retail concept focused on discovery and meaningful engagement. Brand partners design their own space and have creative control to curate brand experiences and engage consumers, with an emphasis on community events and social sharing that bring their brand ethos to life. The name Forum was derived from its Latin meaning as a place or medium where ideas and views can be exchanged and culture is created.

 

The Los Angeles-based store is home to a range of forward-thinking brands, including ALALA, BootayBag, Devialet, FVITH, Hærfest, Lark & Berry, THEY New York, W-Co, and many others such as Absolut Art, Behno, Breadband, Just Human, Remu Apparel, Tact & Stone, The Laundress, and Unemployed Denim.

 

Forum also features a new, tech-enabled dressing room experience that allows brands to automatically adjust the rooms’ lighting and imagery to reflect their aesthetic and convey brand stories. Visitors are able to request different colors and sizes directly through an in-room digital display.

 

Forum operates on b8ta’s Ark Marketplace platform, which provides brands partners with valuable data and analytics on in-store engagement. 

 

 

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