Skechers has rolled out its Premium Heritage Limited Edition Holiday Collection. The five-pack offering, designed with luxurious materials on the brand’s most iconic outsoles, follows the successful launch of Skechers' Premium Heritage One collection.
“In a world with fast trends and social media creating demand for the latest hot item, consumers want newness, freshness, and something that stands out and is available for a limited time,” said Michael Greenberg, president of Skechers. “That’s the foundation of our Skechers Premium Heritage concept. These are statement shoes with high-end materials and design details on signature Skechers outsoles. It’s a capsule that creates buzz with key opinion leaders.”
The new range expands on the first wave of Premium Heritage styles that launched in September. The Skechers Energy – Captains View updates the original chunky sneaker with red leopard print, tassels, blue overlays and an intricate rope collar. The Skechers D’Lites – Golden Idea delivers a subtle luxe look with soft black leather and gold chain detailing. And there are two looks on the Skechers D’Lites 3.0 – the Cheetah Queen delivers animal power with multi-colored cheetah print plus jeweled laces, and the Flashy Stud (available in both white and black colorways) runs with current logo trends with a massive rhinestone D’Lites embellishment over snakeskin detailing.
Skechers pioneered the chunky sneaker two decades ago with the Skechers Energy, and the look soon gained popularity around the globe thanks to the help of stars like Britney Spears who appeared in the style. The style evolved with the introduction of Skechers D’Lites – a lighter version of its original style – in 2007. Ten years later, Skechers D’Lites reemerged in Asia on the retro chunky sneaker trend, sparking a global movement that included models walking runways in New York, London, Milan, Berlin and other cities. Always remaining fresh and relevant, the classic look was updated with the more modernized chunkier Skechers D’Lites 3.0 collection and featured in numerous celebrated collaborations. The styles have appeared on fashion editorial pages globally, and covered by taste-making sites like HypeBae, HypeBeast and High Snobiety.
The new range of Skechers Premium Heritage Limited Edition styles launch November 15 exclusively at skechers.com and in select Skechers retail stores in the United States and around the globe as well as in select specialty retailers in international markets.