Trade Fair Reports

Interfiliere HK: Innovation & Cautious Optimism Face Slow Markets

The key is product differentiation.  The challenge is actually doing it.

 

Interfiliere Hong Kong (March 20-21 got off to a buoyant start - much better than we expected, given the generally slow consumer markets and the fact that intimate apparel has been seeing weak sales.

 

The fair was dominated by Chinese suppliers, but included a handful of exhibitors from other Asean nations, most notably from Indonesia.

 

As with other fairs, it seems that the challenges facing brands and retailers have prompted buyers to make a bigger effort to look for new developments, even if ultimately they will end up sticking with basics.

 

From Focused to Fragmented

Still, it's a step in the right direction. For many suppliers the strategy was to try and be able to tackle more than one market sector. While intimate apparel might be their main market, most were trying to see if they could cross over into either ready-to-wear or active sportswear.

 

Like it or not, everybody realizes that they need to diversify. Staying focused is a nice concept, but grabbing any sale you can is a matter of survival. So companies are continuing to reach out to more market categories and geographic markets.

 

Peggy Risna Dewi at PT. Sinar Para Taruna said that her company was fortunate to sell to both ready-to-wear, as well as intimate apparel companies.  Other companies were banking solely on intimate apparel, where competition was fierce.

 

Tech-driven innovation was proving to be a winner for 3T, which specializes in heat transfer prints that have a chameleon effect.  Unlike digital prints, the heat transfer process allows the design to reflect light and thus creates that color-shifting effect.

 

According to Zilvanis Svigaris, the company does 60-70 percent of its business with the apparel sector, but sells to the automotive and other industries as well.

 

Shaky Optimism

Nonetheless, when asked about their outlook for business in the coming year, most people were at least cautiously optimistic. Still, no one denied they are facing a tough market.

 

And unlike in other years where one market might be good and another market might be a bit weak,  this time suppliers agreed that all markets are struggling.

 

 

Focus on Function

New developments at Interfiliere Hong Kong focused on performance, primarily fabrics with improved stretch properties.  Continual development to create even soft touch and cool touch fabrics was also important.

 

Flocking was popular in many collections, especially on mesh grounds.  So were shimmering effects, which add an eye catching, luxurious look to solid and jacquard fabrics.  Hints of metallic were also important, adding a bit of glamor to intimate apparel - something that has a lot of consumer appeal.

 

Lace developments featured richer patterns with 3D effects.  Patterns were larger, bolder and more dramatic.  While geometrics were being heralded as most popular in Western markets, florals remain the bestsellers for Asian markets.

 

The rush of product innovation is giving buyers plenty of choice.  For those bold enough to bring it through in new collections, there’s a real opportunity to win over consumers.

 

 

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Events Calendar

SPINEXPO New York

14 Jul, 2020 — 16 Jul, 2020    Brooklyn Expo Center - 79 Franklin Street New York Brooklyn United States
Event details

Knitwear and yarn innovation.  A well presented, easy to work fair enhanced by inspiring trend forums.

 

www.spinexpo.com

  • Date
    14 Jul, 2020 — 16 Jul, 2020
  • Location

    79 Franklin Street New York Brooklyn United States

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Gartex Process

21 Aug, 2020 — 23 Aug, 2020    Gartex Texprocess - Building no. 9, Lower Ground Floor, Sant Nagar, East Of Kailash, near Vodafone Store New Dehli Delhi India
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A compressive fair for apparel manufacturing.

 

Website:  www.gartexindia.com

  • Date
    21 Aug, 2020 — 23 Aug, 2020
  • Location

    Building no. 9, Lower Ground Floor, Sant Nagar, East Of Kailash, near Vodafone Store New Dehli Delhi India

Gartex Texprocess

GT Korea 2020

10 Sep, 2020 — 12 Sep, 2020    KINTEX (Korean International Exhibition Center) - 217-59 Kintekseu-ro, Daehwa-dong, Ilsanseo-gu, Goyang-si, Gyeonggi-do Seoul South Korea
Event details

Garment Machinery and Textile Industry

Tel:  +82-2-481-3411

email: gtkorea@jesmedia.com

http://www.gtkorea.org/

  • Date
    10 Sep, 2020 — 12 Sep, 2020
  • Location

    217-59 Kintekseu-ro, Daehwa-dong, Ilsanseo-gu, Goyang-si, Gyeonggi-do Seoul South Korea

KINTEX (Korean International Exhibition Center)

Performance Days

28 Oct, 2020 — 29 Oct, 2020    Messe Munchen International - Hall C3, Paul-Henri-Spaak-Straße Munich Germany
Event details

Functional and sustainable materials.

 

www.performancedays.com

  • Date
    28 Oct, 2020 — 29 Oct, 2020
  • Location

    Hall C3, Paul-Henri-Spaak-Straße Munich Germany

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Kingpins Amsterdam

28 Oct, 2020 — 29 Oct, 2020    SugarCity - Kristalpromenade 7 Halfweg Netherlands
Event details

Denim innovation and jeanswear   |   http://www.kingpinsshow.com

  • Date
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  • Location

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