New York is About Niches

New York is About Niches

New brands are starting to fill in void that is being left as big buyers reduce orders.

 

Mills came to New York this summer hoping to connect with American power buyers (those mega brands and retailers who can place those sought after volume orders), but what they found was a growing market of small to medium sized brands.

That was not necessarily bad news.  For those mills that thrive on volume business, the summer fairs were a disappointment. But for an increasing number who are starting see the benefits of trading off volume for better prices, New York is beginning to look more appealing.

 

At Premiere Vision New York

At Premiere Vision New York, mills said that business was “stable”, in both Europe and the U.S.  Featuring a wide range of better to high-end primarily European and Turkish mills,  there were certainly plenty of innovative new products for buyers to choose from. 

“We are trying to get into the U.S. market,” explained Cana Alkan at Yekpa Tekstil (Turkey) showing us a beautiful turquoise colored fabric that she Nordstrom had purchased from them.  Kimteks (Turkey) was also hoping to grow their business in the U.S.  “You must be patient…it takes a long time to enter the U.S. market,” said Alpay Eryilmaz.

At Lemar (Portugal) the companies collection of striped men’s casual and beachwear fabrics were selling well.  Each pattern is our original design, said Manuela Araujo, explaining what buyers liked about the collection.

“People want something new.  Buyers are looking at patterns, they’re tired of basics,” said Maurizio Bellandi, who was presenting a wool program for coats. 

“We need to something special and give customers the opportunity to customize.  We are very flexible and work with customers to meet their requirements,” said Tania Menozzi at Rawtex (Italy) adding, “US buyers will pick our basic items but then they want to customize them.”

 

At Spinexpo New York

The sun-filled exhibition hall that housed Spinexpo New York was a magnet for many of the new brands that seem to be a growing force in the market. 

While spinners and knitters said that most of the big brands preferred to attend the European fairs, they were generally quite happy to find some new (and less price sensitive) customers in New York.

“We saw most of our big customers in Europe, but this fair has turned to be quite good and we’ve met many new customers,” said Andreas Diebenbusch at Suedwolle (Germany).

“The fair has been good, but overall business is tough,” said Samuel Lee at Regal (China).  “Consumers are buying less and garments are becoming more durable.”  Unquestionably, consumer buying habits have shifted from non-stop consumption of low priced garments to buying fewer and better.  The result is fewer pieces being sold.  “We haven’t seen the bottom yet,” said Mr. Lee, commenting on what he saw as a continuing decline in business.

Spinners noted a growing demand for fancy yarns, since using a more interesting yarn can elevate even a basic garment.  “Buyers see it as a value add,” said Mr. Lee.

Flexibility is also a word that comes up in almost every conversation.  “We can meet any price point,” said Maggie Choi at Yarn Talk Textile (Taiwan).  “We are very flexible.” 

For most spinners becoming more flexible has meant expanding their stock service to offer a wider range of colors and qualities.  By now, a large percent already have extensive in-stock programs, with very low or no MOQs.

At Consinee, a new collection featuring llama hair was getting a good response, as was their new Alpha yarn that had a cloud-like effect.

However most agreed that the top sellers in the U.S. are easy-care, 100% cotton and clean surfaces.

So despite smaller orders from big buyers, and increasingly tight lead times, overall the business is somewhere between “stable” to “better” or “good”.   And even though we heard persistent complaints about price, the overall mood is the market was optimistic.

Tags

fabric, yarn, apparel, knitwear

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Upcoming Trade Fairs

Pitti Immagine UOMO

09 Jan, 2018 — 12 Jan, 2018   
Pitti Immagine UOMO
Event details

International high-end menswear brands

Tel: +39-055-36931

Email: info@pittimmagine.com

www.pittimmagine.com

  • Date
    09 Jan, 2018 — 12 Jan, 2018
  • Location

    viale Filippo Strozzi 1 Florence Italy

Fortezza da Basso

Retail’s Big Show

14 Jan, 2018 — 16 Jan, 2018   
Event details

Retail Conference & Expo featuring software systems for inventory management

Tel: 202-783-7971

www.nrf.com

 

  • Date
    14 Jan, 2018 — 16 Jan, 2018
  • Location

    655 W 34th St New York New York United States

Jacob K. Javits Center

Hong Kong Fashion Week

15 Jan, 2018 — 18 Jan, 2018   
Event details

A place to source apparel production featuring garment and knitwear manufacturers

www.hktdc.com/hkfashionweekfw

  • Date
    15 Jan, 2018 — 18 Jan, 2018
  • Location

    1 Expo Drive Wanchai Hong Kong

Hong Kong Convention And Exhibition Centre

Premiere Vision New York

16 Jan, 2018 — 17 Jan, 2018   
Premiere Vision New York
Event details

Fashion fabrics for European mills

Tel: +1 (646) 351-1942

Email: pvusa@premierevision.com

www.premierevision-newyork.com

 

  • Date
    16 Jan, 2018 — 17 Jan, 2018
  • Location

    715 12th Ave New York New York United States

Pier 94

Pitti Immagine Bimbo

18 Jan, 2018 — 20 Jan, 2018   
Pitti Immagine Bimbo
Event details

Children’s fashion brands

 

Tel: +39-055-36931

Email: info@pittimmagine.com

http://www.pittimmagine.com/en/corporate/fairs/bimbo.html

  • Date
    18 Jan, 2018 — 20 Jan, 2018
  • Location

    viale Filippo Strozzi 1 Florence Italy

Fortezza da Basso

Who’s Next

19 Jan, 2018 — 22 Jan, 2018   
Event details

Urbanwear

Tel: (33) 1 40137474

Email: info@whosnext-tradeshow.com

www.whosnext-tradeshow.com

  • Date
    19 Jan, 2018 — 22 Jan, 2018
  • Location

    1 Place de la Porte de Versailles Paris France

Paris Expo, Porte de Versailles

Salon de la Lingerie & Interfiliere

20 Jan, 2018 — 22 Jan, 2018   
Event details

Lingerie, Beachwear and Activewear - Finished garments & Materials

 

Tel: 33 -01-4756 3232

Email: lingerie-paris@la-federation.com

www.eurovet.com

  • Date
    20 Jan, 2018 — 22 Jan, 2018
  • Location

    1 Place de la Porte de Versailles Paris France

Paris Expo, Porte de Versailles

Texworld USA

22 Jan, 2018 — 24 Jan, 2018   
Event details

Apparel fabrics for the mainstream market

Tel: +1 770 984 8016

Email: twusainfousa.messefrankfurt.com

www.texworldusa.com

 

  • Date
    22 Jan, 2018 — 24 Jan, 2018
  • Location

    655 W 34th St New York New York United States

Jacob K. Javits Center

Pitti Immagine Filati

24 Jan, 2018 — 26 Jan, 2018   
Pitti Immagine Filati
Event details

Fashion yarns for knitwear

Tel: +39-055-36931

Email: info@pittimmagine.com

www.pittimmagine.com

  • Date
    24 Jan, 2018 — 26 Jan, 2018
  • Location

    viale Filippo Strozzi 1 Florence Italy

Fortezza da Basso

ISPO Beijing

24 Jan, 2018 — 27 Jan, 2018   
ISPO Beijing
Event details

Active Sportswear & Equipment

Email: lu@ispo.com

www.ispo.com

  • Date
    24 Jan, 2018 — 27 Jan, 2018
  • Location

    10号-6 邮政编码, Ke Xue Yuan Nan Li Dong Jie, AoYunCun, Chaoyang Qu Beijing China

China National Convention Center

Fashion Week Madrid

25 Jan, 2018 — 29 Jan, 2018   
Event details

Spanish fashion brands

www.ifema.es/mercedesbenzfwm_01

  • Date
    25 Jan, 2018 — 29 Jan, 2018
  • Location

    Av. Partenón, 5, Madrid Spain

IFEMA - Feria de Madrid

ISPO

28 Jan, 2018 — 31 Jan, 2018   
ISPO
Event details

Active Sports Apparel & Equipment

Email:  visitorservice@ispo.com

www.ispo.com

  • Date
    28 Jan, 2018 — 31 Jan, 2018
  • Location

    Hall C3, Paul-Henri-Spaak-Straße Munich Germany

Messe Munchen International

StyleMax

28 Jan, 2018 — 30 Jan, 2018   
Event details

Lifestyle fashion and accessories

www.stylemaxonline.com

  • Date
    28 Jan, 2018 — 30 Jan, 2018
  • Location

    222 W Merchandise Mart Plaza Chicago Illinois United States

Chicago Merchandise Mart

Munich Fabric Start

29 Jan, 2018 — 31 Jan, 2018   
Munich Fabric Start
Event details

Fashion fabrics

Tel: +49 (0) 89-45-22-47

Email: cg@munichfabricstart.com

www.munichfabricstart.com

  • Date
    29 Jan, 2018 — 31 Jan, 2018
  • Location

    M, O, C & Zenith Halle Lilienthalallee 40 & 29 Munich Germany

Munchner Order Center