Speakers at FASHCON HK

Navigating China's Changing Consumer Market - and Winning

Have you been considering selling your brand into the China market?  Or maybe you're struggling to grow your sales to this complex consumer?

Come listen to Daini Xu, founder of O2Bra, a successful Shanghai-based online platform that for over five years has been navigating China's challenging online channel - and winning!

- Learn how Diani identified a strong market niche - and then developed it into a profitable retail business.

- Discover what's changed in how to market to mainland Chinese consumers.

- Find out about what's working - and what's not - with marketing using China's popular social media platforms.

- Understand some of the subtle - but critical - style preferences of  Chinese consumers (getting this right is key to sales success).
At FASHCON, Daini will be sharing what she sees as new directions for retail in China – and ways to successfully meet these market shifts.
It’s not easy to catch up with Daini.. running an online retail business in China's hectic market keeps her very busy... but she’ll be with us at FASHCON. 
So please join us at FASHCON, and learn about opportunities and potential obstacles that could be game-changers for your business this year.


Come hear Daini and other leading industry experts at FASHCON

Register here.


Register for FASHCON

August 29, 2019 at the Cordis Hotel in Mongkok

FASHCON Program Agenda