Case Studies in Digital Printing
Creating Customized Products for China – and the Entire World

Creating Customized Products for China – and the Entire World

Today customization is a top priority for consumers.  Everyone wants something that’s a little bit special, that gives them a sense of having something unique that’s just for them. Yuepai saw an opportunity to customize sportswear, parlaying the demand for activewear with the request for customization. “We are able to customize anything for our clients in accordance to their actual needs, of which including such as quantity, colour and style,” said Yang Xin...
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How Advanced Technology is Helping Designers Realize their Creative Potential

How Advanced Technology is Helping Designers Realize their Creative Potential

“The core value of our company is based on the original aesthetic design, focusing on high-quality, personalized design and customization services, and empowering designers to realize their creativity,” said Mr. Li Zhen, CEO of Zigeer, discussing how his company stands out in a hypercompetitive market. “I personally worked in design for more than ten years, so I clearly know that each individual is both unified and unique. There are no two identical leaves in the world and no two completel...
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Color: The Ultimate Sales Tool

Color: The Ultimate Sales Tool

Color plays a key role in most aspect of our lives. For brands and retailers, getting the right color can mean the difference between a bestselling product – or a markdown. This was something that became apparent to Mr. Roni from the moment he decided to start his printing business, RONIta..
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From Contract Printer to Customized Print Service Provider

From Contract Printer to Customized Print Service Provider

Today the top priority for many brands has shifted from lowest possible price to faster and more agile production. Holding inventory is expensive – and risky. Further, smart brands want to identify market opportunities and then be able to react quickly. One of the key developments in manufacturing that’s making this possible is advancements in digital printing. By using direct-to-garment (DTG) printing, manufacturers can quickly customize garments to meet customers’ demands. ...
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Using Technology to Support Greener Manufacturing

Using Technology to Support Greener Manufacturing

The fashion sector is a like well-oiled machine with many elements working together to produce products that we wear and use every day. Textile and clothing manufacturers are a crucial part of this wonderful industry. Their decisions about materials, processes, and equipment used during the manufacturing phase creates a ripple effect and its impact extends far beyond the factory doors.
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An Accident Leads to a Booming On-Demand Print Business

An Accident Leads to a Booming On-Demand Print Business

It was 2011 and Jared Fullinfaw had just finished university and was hoping to become an actor. It soon became apparent that his stage options were limited and he needed to do something to support himself. At the time, the Australian online printing scene was still in its infancy, focusing mainly on business cards and promotional materials. When a friend of Jared’s band was doing a gig and needed some printed t-shirts, Jared saw an opportunity to make some money printing the shirts for t...
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Extreme Creativity Proves to be Extremely Profitable

Extreme Creativity Proves to be Extremely Profitable

While most of the market is chasing price, IZ Direct Enterprises Ltd. chose to take a different direction. The Hong Kong-based company decided to focus on creativity and quality, with the goal of capturing what they saw as an emerging market for better and more unique fashion. “We’ve grown a lot, even in bad times,” said Jake Wong, Business Development. “We focus on value, not price. About 30 percent of our resources are invested in design and graphic creation.” IZ-Direct’...
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How A Japanese Company Can Print Masterpieces on Apparel

How A Japanese Company Can Print Masterpieces on Apparel

Customized printed garments is a big business, and the number of competitors entering the market each year is pushing all players to find new ways to be smarter and faster. When Macby Katagai decided to enter this market segment they knew they needed to come in with something extraordinary.  Anything less could mean failure in this already very competitive market. The Tokyo-based company had a 128-year old legacy as a printer of office forms, financial reports and other business r...
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