Archive by tag: Chinese brandsReturn
China’s Legacy Purchasing Meeting Model Starts to Change
Competition is forcing even the most stalwart companies to seek more agile inventory management.China’s legacy retail purchasing model has come ...
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How La Chapelle Wins by Giving the Customer What She Wants
La Chapelle has built a fast growing billion-dollar retail company by following their customers’ tastes, rather than fashion trends. As the...
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How Targeting Let Broadcast Standout in the Crowd
With over 20,000 women’s apparel brands, winning consumer loyalty takes a finely tuned strategy As Chinese consumers continue to trade up, ...
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Souyute:  The Unique Advantage of Starting Small
How Fashion Frontier built a massively successful brand portfolio by focusing only on lower tier cities Souyute is a very rare case among success...
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Exception is indeed an exception to typical Chinese brands.As one of the earliest Chinese designer brands, Exception never tried to court the mainstre...
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