After enjoying a solid market in 2016, mills are quite optimistic about 2017, despite the intensity of a highly competitive market.“The market has been stable this year and from what I see it is going stay the same next year,” Marcus Fung, director at Unique Denim told Inside Fashion.“The demand for denim fabric is steady, yet people keep looking for more cost-efficient products, and due to oversupply on the fabric side, it still is not easy,” added Andy Zhong, sales mana...

The challenge for most retailers is getting consumers to buy one more pair of jeans. For suppliers it's about getting a little better margins on those jeans, while for consumers it’s all about finding a better fitting pair of jeans.Can we make jeans that meet the increasingly high standards that consumers are setting while at the same making them a more profitable category at retail and thus helping to reduce some of the price pressure upstream? Thanks to ongoing R&D from INVI...