For the millions of people living homeless, a clean pair of socks is often described as “the gift of humanity.” Hanes, America’s No. 1 basic apparel, underwear and sock brand, is partnering with organizations fighting homelessness nationwide to deliver comfort to those who need it most through the Hanes National Sock Drive. The brand is marking 10 years of helping provide care and compassion during this year’s drive by:

• Donating more than 250,000 pairs of socks directly to organizations fighting homelessness in all 50 states, along with Washington, D.C., and Puerto Rico. Since the program’s inception in 2009, Hanes has provided more than 3 million pairs of socks – one of the most requested items by relief agencies – to help the homeless.


• Giving an additional pair of socks for every order of any apparel placed in December on Hanes.com. Socks will be provided to local homeless shelters.


• Partnering with Rainier Fruit Company for its second “Pears for Pairs” campaign, which is currently running in United Supermarkets, Harris Teeter, Wegmans, and Lunds & Byerlys stores. From late September through January, Rainier is donating a portion of the proceeds from bulk and bagged pear sales to the Hanes National Sock Drive. In 2018, the Pears for Pairs campaign resulted in 20,000 pairs of socks being donated to five nonprofits.


• Offering consumers the opportunity to participate directly in the program by visiting www.hanes.com/donate to gift socks ($1), women’s underwear ($1), men’s underwear ($1.50) and bras ($6) that will be distributed in needed styles and sizes.


• Continuing its 10-year collaboration with Invisible People and its founder, Mark Horvath, to help raise awareness about homelessness. Invisible People uses innovative storytelling, educational resources and advocacy to help change how the public views homelessness and those living homeless in the United States and abroad.