Boohoo (UK) has introduced its first dedicated recycled fashion range responding to pressure on fast-fashion clothing brands to take responsibility for the growing waste problem.
The company is among several brands which have been criticized in recent months for fuelling a throwaway fast fashion culture by selling clothes at cheap prices.
The new range, called “For the Future” addresses these concerns by using recycled polyester made from plastic that has been directed away from landfill and repurposed to produce new yarn.
The collection is also made using environmentally friendly and non-toxic fabric dyes and ink, and has been produced in the UK to reduce the environmental impact of transporting it.
Additionally, the swing tags are made from 100% recycled paper, with a string made of 100% jute that is biodegradable and recyclable.
The line maintains Boohoo’s low-cost price point with prices ranging from $10-$32.
The retailer said it would be continually adding new collections as it works toward offering customers a wider range of sustainable fashion options.