Retail News

Wrangler Announces Major Expansion of Its Outdoor Apparel Line

Wrangler Announces Major Expansion of Its Outdoor Apparel Line

The Wrangler brand is expanding its outdoor apparel line with the launch of All Terrain Gear (ATG) by Wrangler, a collection of cutting-edge outdoor apparel. Comprised of every-day styles to keep consumers dry and comfortable in all conditions, the collection includes pants and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection, and recycled materials.

 

ATG combines durability with function and comfort.   Each piece in the collection was designed using 3D virtual design, ensuring exceptional fit and improved mobility for all body types. Many of the collection’s pants and bottoms offerings feature waist and inseam options, resulting in improved comfort and fit over traditional outdoor brand apparel.

 

The collection is priced for the mainstream consumer. Shirts range from $19.99 to $36.99, bottoms from $29.99 to $49.99 and outerwear from $49.99 to $109.99.

 

 

 

| Tags: | Return
Video

Nigel Cabourn: Creator of Legendary Heritage Brands

(mouse over the video to adjust the volume)