Case Studies in Digital Printing
Archive by tag: customizationReturn
Using Technology to Support Greener Manufacturing

Using Technology to Support Greener Manufacturing

The fashion sector is a like well-oiled machine with many elements working together to produce products that we wear and use every day. Textile and clothing manufacturers are a crucial part of this wonderful industry. Their decisions about materials, processes, and equipment used during the manufacturing phase creates a ripple effect and its impact extends far beyond the factory doors.
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An Accident Leads to a Booming On-Demand Print Business

An Accident Leads to a Booming On-Demand Print Business

It was 2011 and Jared Fullinfaw had just finished university and was hoping to become an actor. It soon became apparent that his stage options were limited and he needed to do something to support himself. At the time, the Australian online printing scene was still in its infancy, focusing mainly on business cards and promotional materials. When a friend of Jared’s band was doing a gig and needed some printed t-shirts, Jared saw an opportunity to make some money printing the shirts for t...
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Extreme Creativity Proves to be Extremely Profitable

Extreme Creativity Proves to be Extremely Profitable

While most of the market is chasing price, IZ Direct Enterprises Ltd. chose to take a different direction. The Hong Kong-based company decided to focus on creativity and quality, with the goal of capturing what they saw as an emerging market for better and more unique fashion. “We’ve grown a lot, even in bad times,” said Jake Wong, Business Development. “We focus on value, not price. About 30 percent of our resources are invested in design and graphic creation.” IZ-Direct’...
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How A Japanese Company Can Print Masterpieces on Apparel

How A Japanese Company Can Print Masterpieces on Apparel

Customized printed garments is a big business, and the number of competitors entering the market each year is pushing all players to find new ways to be smarter and faster. When Macby Katagai decided to enter this market segment they knew they needed to come in with something extraordinary.  Anything less could mean failure in this already very competitive market. The Tokyo-based company had a 128-year old legacy as a printer of office forms, financial reports and other business r...
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